Google Display Network VS TikTok Ads

Google Display Network averages $0.63 CPC and $2.80 CPM. TikTok Ads averages N/A CPC and $10.00 CPM. Analysis for B2B in 2026.

Quick Comparison Detailed Analysis

Quick Comparison

Google Display Network

Display advertising across Google's network of partner sites

CPC
$0.63
CPM
$2.80
Lower Cost
Best For:
Brand awareness Remarketing Visual products
Pricing: low

TikTok Ads

Short-form video advertising on TikTok

CPC
N/A
CPM
$10.00
Best For:
Gen Z Viral content Creative brands
Pricing: medium

Side-by-Side Comparison

Feature Google Display Network TikTok Ads
Cost Per Click (CPC) $0.63 N/A
Cost Per Thousand Impressions (CPM) $2.80 $10.00
Pricing Tier low medium

When to Use Each Platform

Choose Google Display Network If:

  • You're targeting brand awareness
  • You're targeting remarketing
  • You're targeting visual products
  • You want lower cost per thousand impressions ($2.80 vs $10.00)

Choose TikTok Ads If:

  • You're targeting gen z
  • You're targeting viral content
  • You're targeting creative brands

Calculate Your Costs

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ROAS Calculator

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CTR Calculator

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Conversion Rate Calculator

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Break-Even ROAS

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Data last updated: April 1, 2026