Performance analysis and cost benchmarks for 2026
Google Display Network is not among the top recommended platforms for Healthcare.
Display advertising across Google's network of partner sites
Medical services and products - compliance considerations required
| Metric | Google Display Network | Healthcare Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $0.63 | $2.62 | Below Average |
| Cost Per Thousand (CPM) | $2.80 | $14.00 | Below Average |
| Pricing Tier | low | medium competition | — |
Search advertising on Google - pay per click on search results
Facebook and Instagram advertising - highly targetable social ads
Video advertising on YouTube - skippable and non-skippable