Healthcare VS Retail

Healthcare vs Retail — CPA: $67.36 vs $44.26. 2026 advertising benchmarks.

Quick Comparison

Medical services and products - compliance considerations required

Cost Per Acquisition

$67.36

Conversion Rate: 6.94% Higher

Competitiveness: medium

Physical retail stores - often combines online and offline tracking

Cost Per Acquisition

$44.26

Lower Cost

Conversion Rate: 6.01%

Competitiveness: high

Metric	Healthcare	Retail	Difference
Cost Per Acquisition	$67.36	$44.26	+$23.10 (+52%)
Cost Per Thousand Impressions	$14.50	$7.50	+$7.00 (+93%)
Cost Per Click	$6.17	$2.27	+$3.90 (+172%)
Conversion Rate	6.94%	6.01%	+0.93%
Competitiveness	medium	high	—

1
Google Ads PPC
Search advertising on Google - pay per click on search results
2
Meta Ads
Facebook and Instagram advertising - highly targetable social ads
3
YouTube Ads
Video advertising on YouTube - skippable and non-skippable

1
Meta Ads
Facebook and Instagram advertising - highly targetable social ads
2
Google Display Network
Display advertising across Google's network of partner sites
3
Programmatic Display
Automated display ad buying across multiple exchanges

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Data last updated: July 1, 2026