Medical services and products - compliance considerations required
Physical retail stores - often combines online and offline tracking
| Metric | Healthcare | Retail | Difference |
|---|---|---|---|
| Cost Per Acquisition | $65.00 | $38.00 | +$27.00 (+71%) |
| Cost Per Thousand Impressions | $14.00 | $7.00 | +$7.00 (+100%) |
| Cost Per Click | $2.62 | $1.05 | +$1.57 (+150%) |
| Conversion Rate | 3.36% | 3.17% | +0.19% |
| Competitiveness | medium | high | — |