Industry vs industry
Updated 2026-07-01
Healthcare vs Retail: CPC Benchmarks
Healthcare vs Retail — CPC: $6.17 vs $2.27. 2026 advertising benchmarks.
Healthcare
CPA$67.36
CPC$6.17
CPM$14.50
vs
Retail
CPA$44.26
CPC$2.27
CPM$7.50
Amber underline marks the lower cost on each metric. Ties get neither. Industry swatches are uncolored — these are categories, not brands.
Quick comparison
Quick Comparison
Delta reads left to right: how Healthcare compares to Retail.
| Metric | Healthcare | Retail | Δ Healthcare vs Retail | What it means |
|---|---|---|---|---|
| Cost Per Acquisition | $67.36 | $44.26 | +52% | Cost to acquire one conversion in this industry. |
| Cost Per Thousand Impressions | $14.50 | $7.50 | +93% | Cost to buy 1,000 impressions. |
| Cost Per Click | $6.17 | $2.27 | +172% | Cost per click across the industry mix. |
| Conversion Rate | 6.94% | 6.01% | +15% | Board conversion rate for the industry. |
| Competitiveness | Medium | High | — | How crowded the auction is relative to other verticals. |
Top platforms
Top Advertising Platforms
Healthcare
Google Ads PPC
Meta Ads
YouTube Ads
Retail
Meta Ads
Google Display Network
Programmatic Display
Under the hood
How each industry buys
Healthcare
- Profile
- Medical services and products - compliance considerations required
- Competitiveness
- Medium
- Conversion rate
- 6.94%
Retail
- Profile
- Physical retail stores - often combines online and offline tracking
- Competitiveness
- High
- Conversion rate
- 6.01%
Verdict
When to Use Each Platform
Lean Healthcare when…
- Your product looks like healthcare
- You can use the higher conversion rate (6.94%)
Lean Retail when…
- Your product looks like retail
- You need the lower CPA ($44.26 vs $67.36)
FAQ
Related Comparisons
Which industry is cheaper to advertise in?
Healthcare CPA is $67.36 versus Retail at $44.26. Cheaper CPA is not always the better buy — conversion rate and deal size still decide.
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