Industry vs industry
Updated 2026-07-01
Healthcare vs Tech/SaaS: CPC Benchmarks
Healthcare vs Tech/SaaS — CPC: $6.17 vs $5.87. 2026 advertising benchmarks.
Healthcare
CPA$67.36
CPC$6.17
CPM$14.50
vs
Tech/SaaS
CPA$93.69
CPC$5.87
CPM$16.50
Amber underline marks the lower cost on each metric. Ties get neither. Industry swatches are uncolored — these are categories, not brands.
Quick comparison
Quick Comparison
Delta reads left to right: how Healthcare compares to Tech/SaaS.
| Metric | Healthcare | Tech/SaaS | Δ Healthcare vs Tech/SaaS | What it means |
|---|---|---|---|---|
| Cost Per Acquisition | $67.36 | $93.69 | -28% | Cost to acquire one conversion in this industry. |
| Cost Per Thousand Impressions | $14.50 | $16.50 | -12% | Cost to buy 1,000 impressions. |
| Cost Per Click | $6.17 | $5.87 | +5% | Cost per click across the industry mix. |
| Conversion Rate | 6.94% | 4.85% | +43% | Board conversion rate for the industry. |
| Competitiveness | Medium | High | — | How crowded the auction is relative to other verticals. |
Top platforms
Top Advertising Platforms
Healthcare
Google Ads PPC
Meta Ads
YouTube Ads
Tech/SaaS
LinkedIn Ads
Google Ads PPC
Meta Ads
Under the hood
How each industry buys
Healthcare
- Profile
- Medical services and products - compliance considerations required
- Competitiveness
- Medium
- Conversion rate
- 6.94%
Tech/SaaS
- Profile
- Software and technology services - emphasis on free trials and demos
- Competitiveness
- High
- Conversion rate
- 4.85%
Verdict
When to Use Each Platform
Lean Healthcare when…
- Your product looks like healthcare
- You need the lower CPA ($67.36 vs $93.69)
- You can use the higher conversion rate (6.94%)
Lean Tech/SaaS when…
- Your product looks like tech/saas
FAQ
Related Comparisons
Which industry is cheaper to advertise in?
Healthcare CPA is $67.36 versus Tech/SaaS at $93.69. Cheaper CPA is not always the better buy — conversion rate and deal size still decide.
Keep comparing