Medical services and products - compliance considerations required
Software and technology services - emphasis on free trials and demos
| Metric | Healthcare | Tech/SaaS | Difference |
|---|---|---|---|
| Cost Per Acquisition | $65.00 | $95.00 | $30.00 (-32%) |
| Cost Per Thousand Impressions | $14.00 | $16.00 | $2.00 (-12%) |
| Cost Per Click | $2.62 | $3.10 | $0.48 (-15%) |
| Conversion Rate | 3.36% | 2.58% | +0.78% |
| Competitiveness | medium | high | — |