Healthcare vs Tech/SaaS — CPC: $6.17 vs $5.87. 2026 advertising benchmarks.
Medical services and products - compliance considerations required
Software and technology services - emphasis on free trials and demos
| Metric | Healthcare | Tech/SaaS | Difference |
|---|---|---|---|
| Cost Per Acquisition | $67.36 | $93.69 | $26.33 (-28%) |
| Cost Per Thousand Impressions | $14.50 | $16.50 | $2.00 (-12%) |
| Cost Per Click | $6.17 | $5.87 | +$0.30 (+5%) |
| Conversion Rate | 6.94% | 4.85% | +2.09% |
| Competitiveness | medium | high | — |