OTT (Over-The-Top) averages N/A CPC and $25.00 CPM. Pre-Roll Video averages N/A CPC and $15.00 CPM. Analysis for $1,000 budget in 2026.
Connected TV and streaming platforms (Hulu, Roku, etc.)
Video ads that play before online content
| Feature | OTT (Over-The-Top) | Pre-Roll Video |
|---|---|---|
| Cost Per Click (CPC) | N/A | N/A |
| Cost Per Thousand Impressions (CPM) | $25.00 | $15.00 |
| Pricing Tier | high | medium |