OTT (Over-The-Top) averages N/A CPC and $25.00 CPM. Programmatic Display averages $0.50 CPC and $2.50 CPM. Analysis for Retail in 2026.
Connected TV and streaming platforms (Hulu, Roku, etc.)
Automated display ad buying across multiple exchanges
| Feature | OTT (Over-The-Top) | Programmatic Display |
|---|---|---|
| Cost Per Click (CPC) | N/A | $0.50 |
| Cost Per Thousand Impressions (CPM) | $25.00 | $2.50 |
| Pricing Tier | high | low |