Performance analysis and cost benchmarks for 2026
OTT (Over-The-Top) is not among the top recommended platforms for Healthcare.
Connected TV and streaming platforms (Hulu, Roku, etc.)
Medical services and products - compliance considerations required
| Metric | OTT (Over-The-Top) | Healthcare Average | Assessment |
|---|---|---|---|
| Cost Per Thousand (CPM) | $25.00 | $14.00 | Above Average |
| Pricing Tier | high | medium competition | — |
Search advertising on Google - pay per click on search results
Facebook and Instagram advertising - highly targetable social ads
Video advertising on YouTube - skippable and non-skippable