Pre-Roll Video is bought on CPM only, averaging $16.50. LinkedIn Ads averages $7.15 CPC and $39.60 CPM. Analysis for Australia in 2026.
Australia punches well above its population in digital ad spend — per-capita digital ad investment ranks among the world's highest, driven by mature ecommerce, strong consumer banking competition, and a heavily concentrated retail sector. Google and Meta hold the lion's share, but YouTube and connected TV (via 7plus, 9Now, 10 Play, and BVOD) have become unusually important channels. CPMs run roughly 10% above US levels for premium inventory. The ACCC's News Media Bargaining Code and active scrutiny of Google and Meta have created a more transparent ad ecosystem than most peer markets. Privacy Act reforms are tightening consent requirements, with significant amendments rolling out through 2025-2026.
Video ads that play before online content
B2B professional network advertising - premium pricing
The auction, the creative, the budget floor — the three things you actually need to know before picking a platform.
Pre-roll (the video ad before online video content, non-YouTube) is CPM-priced at $12–20, sold through DSPs against a video inventory pool separate from social. Skippable and non-skippable formats coexist; non-skippable commands a 20–30% CPM premium.
15s (most common), 6s bumper, or 30s. 1920×1080 16:9, 24 or 30fps, H.264. Captions and audio-off usability increasingly required as autoplay-muted becomes default.
$3K–5K/month for standalone pre-roll; often bundled with programmatic display or OTT in a single video-inclusive DSP buy.
LinkedIn Ads auction is priced at a premium ($6–10 CPC, $30–40 CPM) because targeting is by job title, company, and seniority — data that no other platform has natively. Every click is a self-selected B2B audience, which is why B2B marketers accept the CPMs.
Sponsored Content (single image 1200×627 or 1:1, carousel, video 4:5 or 16:9). Message Ads (subject + 500 char body). Text Ads (headline 25 ch + description 75 ch + tiny image). Video 3s–30min but 15–30s wins.
LinkedIn's minimum daily budget is $10/campaign, but to reach signal on Lead Gen Form campaigns you need $75–150/day. Real B2B budgets on LinkedIn run $5K–20K/month.