Performance analysis and cost benchmarks for 2026
Programmatic Display is not among the top recommended platforms for Healthcare.
Automated display ad buying across multiple exchanges
Medical services and products - compliance considerations required
| Metric | Programmatic Display | Healthcare Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $0.50 | $2.62 | Below Average |
| Cost Per Thousand (CPM) | $2.50 | $14.00 | Below Average |
| Pricing Tier | low | medium competition | — |
Search advertising on Google - pay per click on search results
Facebook and Instagram advertising - highly targetable social ads
Video advertising on YouTube - skippable and non-skippable