Physical retail stores - often combines online and offline tracking
Software and technology services - emphasis on free trials and demos
| Metric | Retail | Tech/SaaS | Difference |
|---|---|---|---|
| Cost Per Acquisition | $38.00 | $95.00 | $57.00 (-60%) |
| Cost Per Thousand Impressions | $7.00 | $16.00 | $9.00 (-56%) |
| Cost Per Click | $1.05 | $3.10 | $2.05 (-66%) |
| Conversion Rate | 3.17% | 2.58% | +0.59% |
| Competitiveness | high | high | — |