Retail vs Tech/SaaS — CPA: $44.26 vs $93.69. 2026 advertising benchmarks.
Physical retail stores - often combines online and offline tracking
Software and technology services - emphasis on free trials and demos
| Metric | Retail | Tech/SaaS | Difference |
|---|---|---|---|
| Cost Per Acquisition | $44.26 | $93.69 | $49.43 (-53%) |
| Cost Per Thousand Impressions | $7.50 | $16.50 | $9.00 (-55%) |
| Cost Per Click | $2.27 | $5.87 | $3.60 (-61%) |
| Conversion Rate | 6.01% | 4.85% | +1.16% |
| Competitiveness | high | high | — |