Industry vs industry
Updated 2026-07-01
Tech/SaaS vs Real Estate: CPM Benchmarks
Tech/SaaS vs Real Estate — CPM: $16.50 vs $10.50. 2026 advertising benchmarks.
Tech/SaaS
CPA$93.69
CPC$5.87
CPM$16.50
vs
Real Estate
CPA$102.51
CPC$3.22
CPM$10.50
Amber underline marks the lower cost on each metric. Ties get neither. Industry swatches are uncolored — these are categories, not brands.
Quick comparison
Quick Comparison
Delta reads left to right: how Tech/SaaS compares to Real Estate.
| Metric | Tech/SaaS | Real Estate | Δ Tech/SaaS vs Real | What it means |
|---|---|---|---|---|
| Cost Per Acquisition | $93.69 | $102.51 | -9% | Cost to acquire one conversion in this industry. |
| Cost Per Thousand Impressions | $16.50 | $10.50 | +57% | Cost to buy 1,000 impressions. |
| Cost Per Click | $5.87 | $3.22 | +82% | Cost per click across the industry mix. |
| Conversion Rate | 4.85% | 3.70% | +31% | Board conversion rate for the industry. |
| Competitiveness | High | Medium | — | How crowded the auction is relative to other verticals. |
Top platforms
Top Advertising Platforms
Tech/SaaS
LinkedIn Ads
Google Ads PPC
Meta Ads
Real Estate
Meta Ads
Google Ads PPC
Google Display Network
Under the hood
How each industry buys
Tech/SaaS
- Profile
- Software and technology services - emphasis on free trials and demos
- Competitiveness
- High
- Conversion rate
- 4.85%
Real Estate
- Profile
- Property sales and rentals - local targeting is crucial
- Competitiveness
- Medium
- Conversion rate
- 3.70%
Verdict
When to Use Each Platform
Lean Tech/SaaS when…
- Your product looks like tech/saas
- You need the lower CPA ($93.69 vs $102.51)
- You can use the higher conversion rate (4.85%)
Lean Real Estate when…
- Your product looks like real estate
FAQ
Related Comparisons
Which industry is cheaper to advertise in?
Tech/SaaS CPA is $93.69 versus Real Estate at $102.51. Cheaper CPA is not always the better buy — conversion rate and deal size still decide.
Keep comparing