TikTok Ads is bought on CPM only, averaging $11.70. YouTube Ads is bought on CPM only, averaging $9.10. Analysis for Norway in 2026.
Norway is the most expensive market in this dataset on a CPM basis, running roughly 30% above US baselines. The drivers are small population (~5.5M), extremely high disposable income, and unusually strong digital media consumption. Google and Meta lead, but Schibsted's grip on Norwegian premium inventory is even stronger than in Sweden — VG, Aftenposten, and Finn.no collectively reach virtually every Norwegian adult monthly. Smartphone and broadband penetration are world-leading. Norwegian consumers are price-comfortable but discerning, and creative quality expectations are high. Datatilsynet (Norwegian DPA) is among Europe's most assertive on adtech, having issued notable rulings against Meta's behavioral advertising practices.
Short-form video advertising on TikTok
Video advertising on YouTube - skippable and non-skippable
The auction, the creative, the budget floor — the three things you actually need to know before picking a platform.
TikTok Ads runs on CPM ($8–12 typical, higher for premium placements like TopView). CPC is available but the platform's optimization heavily favors CPM-bid campaigns. Auction density is lower than Meta but growing quickly; creative quality dominates.
9:16 vertical video (1080×1920), 9-60s (best performance 15-30s), native-feeling — polished ads underperform UGC-style creative here by 2-3x. Sound-on is standard. Captions optional but boost completion.
$500/day ($15K/month) is the practical floor for the Traffic and Conversion objectives to exit learning phase in a reasonable window. Smaller budgets work for Awareness and Video View goals.
YouTube ads run through Google Ads on CPM (for TrueView and Bumper) or CPV (cost per view — you pay only when viewer watches 30s or engages). CPM averages $6–10; TrueView effective CPV is $0.05–0.15. Non-skippable pre-roll runs $15–25 CPM.
6s bumpers (non-skippable), 15/30s non-skippable, and TrueView (skippable after 5s, but you're only charged if viewer engages). 16:9 1920×1080; vertical 9:16 for Shorts inventory. Companion banners boost CTR.
$50–100/day covers TrueView on a defined-topic audience. Bumper campaigns can start at $30/day. YouTube's audience-based targeting means small budgets are viable for niche verticals.