Performance analysis and cost benchmarks for 2026
TikTok Ads is not among the top recommended platforms for Healthcare.
Short-form video advertising on TikTok
Medical services and products - compliance considerations required
| Metric | TikTok Ads | Healthcare Average | Assessment |
|---|---|---|---|
| Cost Per Thousand (CPM) | $10.00 | $14.00 | Below Average |
| Pricing Tier | medium | medium competition | — |
Search advertising on Google - pay per click on search results
Facebook and Instagram advertising - highly targetable social ads
Video advertising on YouTube - skippable and non-skippable