Embed Benchmark Widgets

Add live advertising benchmark data to your website or blog. Our embeddable widgets display current CPM, CPC, and CPA data across 11 platforms and 8 industries — updated quarterly from authoritative sources.

Free to use. No signup required. Just configure your widget below, copy the code, and paste it into your site.

Widget Builder

Configure Your Widget

Live Preview

Embed Code

Paste this snippet into your HTML where you want the widget to appear.


                        

                    

                

            

        


        
        

            

                
                Example Widgets
            

            
Here are a few examples of how the widget looks with different configurations.


            

                

                    
Meta Ads CPM — Light

                    

                

                

                    
Google Ads CPC — Dark

                    

                

                

                    
E-commerce CPA — Light

                    

                

            

            

                

                    
TikTok Ads CPM — Light, Compact

                    

                

                

                    
LinkedIn Ads CPM — Dark, Compact

                    

                

                

                    
Tech/SaaS CPA — Dark

                    

                

            

        


        
        

            

                
                Configuration Options
            


            

                

                    
                        

                            Attribute
                            Values
                            Default
                            Description
                        

                    
                    
                        

                            data-platform
                            meta-ads, google-ppc, google-display, youtube-ads, tiktok-ads, linkedin-ads, bing-ppc, programmatic-display, pre-roll-video, ott, streaming-audio
                            meta-ads
                            The advertising platform to display data for
                        

                        

                            data-metric
                            cpm, cpc, cpa
                            cpm
                            Which cost metric to show
                        

                        

                            data-industry
                            ecommerce, b2b, tech-saas, finance, healthcare, education, retail, real-estate
                            —
                            Show industry-specific data instead of platform data
                        

                        

                            data-theme
                            light, dark
                            light
                            Widget color scheme
                        

                        

                            data-size
                            standard, compact
                            standard
                            Widget size — compact is ideal for sidebars
                        

                    
                

            


            
Multiple Widgets

            
You can place as many widgets on a page as you like. Just add multiple <div> elements with different configurations — the script handles all of them automatically.

            
<div class="webtools-benchmark" data-platform="meta-ads" data-metric="cpm"></div>
<div class="webtools-benchmark" data-platform="google-ppc" data-metric="cpc"></div>
<div class="webtools-benchmark" data-industry="ecommerce" data-metric="cpa"></div>

<!-- Only need the script once -->
<script src="https://webtools.co/assets/js/embed-widget.js" async></script>

        


        
        

            

                
                Frequently Asked Questions
            


            

                

                    

                        
                    

                    

                        

                            Yes, completely free. No signup, no API key, no usage limits. We just ask that you keep the "webtools.co" attribution link in the widget.
                        

                    

                

                

                    

                        
                    

                    

                        

                            Benchmark data is updated quarterly from authoritative industry sources including Meta Business Suite, Google Ads, LinkedIn Marketing Solutions, WordStream, HubSpot, and Databox. When we update, every embedded widget on every site updates automatically — no action required on your end.
                        

                    

                

                

                    

                        
                    

                    

                        

                            No. The widget script is under 9KB, loads asynchronously (won't block your page), uses no external dependencies (no jQuery, no frameworks), and renders instantly client-side. It's lighter than most analytics scripts.
                        

                    

                

                

                    

                        
                    

                    

                        

                            Our benchmarks are compiled from multiple authoritative sources including platform-reported data (Meta Business Suite, Google Ads, LinkedIn Marketing Solutions), industry research firms (WordStream, HubSpot, Databox), and specialized trackers (Superads, Gupta Media, LocalIQ, Adwave). See our full benchmarks page for methodology details.
                        

                    

                

                

                    

                        
                    

                    

                        

                            Yes. Use it on blogs, agency sites, SaaS dashboards, marketing resource pages — wherever it's useful. The only requirement is keeping the attribution link intact.