B2B vs Real Estate — CPC: $5.87 vs $3.22 • CPM: $16.00 vs $10.50 • CPA: $93.69 vs $102.51. 2026 advertising benchmarks.
Business-to-business services - higher CPA due to longer sales cycles
Property sales and rentals - local targeting is crucial
| Metric | B2B | Real Estate | Difference |
|---|---|---|---|
| Cost Per Acquisition | $93.69 | $102.51 | $8.82 (-9%) |
| Cost Per Thousand Impressions | $16.00 | $10.50 | +$5.50 (+52%) |
| Cost Per Click | $5.87 | $3.22 | +$2.65 (+82%) |
| Conversion Rate | 4.85% | 3.70% | +1.15% |
| Competitiveness | medium | medium | — |