Bing Ads PPC averages $1.93 CPC and N/A CPM. OTT (Over-The-Top) averages N/A CPC and $31.25 CPM. Analysis for Sweden in 2026.
Sweden is a premium Nordic ad market with CPMs running roughly 25% above US baselines. It's small in absolute terms but disproportionately valuable — high disposable income, strong ecommerce adoption (among the world's highest per-capita rates), and a digitally native consumer base. Google and Meta dominate, but Schibsted (publisher of Aftonbladet, SvD, and Blocket) and Bonnier maintain meaningful premium inventory. Swedish consumers are notably privacy-conscious and consent rates trend lower than southern Europe. English-language creative works better in Sweden than almost anywhere in continental Europe — for international B2B SaaS, English is often the default — but Swedish-language ads still win for B2C and local services. The IMY (Swedish data authority) is active and aligned with broader Nordic privacy norms.
Search advertising on Bing - often lower cost than Google
Connected TV and streaming platforms (Hulu, Roku, etc.)
| Feature | Bing Ads PPC | OTT (Over-The-Top) |
|---|---|---|
| Cost Per Click (CPC) | $1.93 | N/A |
| Cost Per Thousand Impressions (CPM) | N/A | $31.25 |
| Pricing Tier | medium | high |