Performance analysis and cost benchmarks for 2026
Bing Ads PPC is not among the top recommended platforms for B2B.
Search advertising on Bing - often lower cost than Google
Business-to-business services - higher CPA due to longer sales cycles
| Metric | Bing Ads PPC | B2B Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $1.54 | $3.33 | Below Average |
| Pricing Tier | medium | medium competition | — |
B2B professional network advertising - premium pricing
Search advertising on Google - pay per click on search results
Automated display ad buying across multiple exchanges