Performance analysis and cost benchmarks for 2026
Bing Ads PPC is not among the top recommended platforms for E-commerce.
Search advertising on Bing - often lower cost than Google
Online retail and shopping - typically lower CPA due to shorter sales cycles
| Metric | Bing Ads PPC | E-commerce Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $1.54 | $1.20 | Above Average |
| Pricing Tier | medium | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Search advertising on Google - pay per click on search results
Display advertising across Google's network of partner sites