Performance analysis and cost benchmarks for 2026
Bing Ads PPC is not among the top recommended platforms for Tech/SaaS.
Search advertising on Bing - often lower cost than Google
Software and technology services - emphasis on free trials and demos
| Metric | Bing Ads PPC | Tech/SaaS Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $1.54 | $3.10 | Below Average |
| Pricing Tier | medium | high competition | — |
B2B professional network advertising - premium pricing
Search advertising on Google - pay per click on search results
Facebook and Instagram advertising - highly targetable social ads