Online retail and shopping - typically lower CPA due to shorter sales cycles
Business-to-business services - higher CPA due to longer sales cycles
| Metric | E-commerce | B2B | Difference |
|---|---|---|---|
| Cost Per Acquisition | $45.27 | $116.13 | $70.86 (-61%) |
| Cost Per Thousand Impressions | $8.50 | $15.00 | $6.50 (-43%) |
| Cost Per Click | $1.20 | $3.33 | $2.13 (-64%) |
| Conversion Rate | 2.86% | 2.23% | +0.63% |
| Competitiveness | high | medium | — |