Online retail and shopping - typically lower CPA due to shorter sales cycles
Banking, loans, insurance - highly regulated and competitive
| Metric | E-commerce | Finance | Difference |
|---|---|---|---|
| Cost Per Acquisition | $45.27 | $84.00 | $38.73 (-46%) |
| Cost Per Thousand Impressions | $8.50 | $18.00 | $9.50 (-53%) |
| Cost Per Click | $1.20 | $3.77 | $2.57 (-68%) |
| Conversion Rate | 2.86% | 5.01% | -2.15% |
| Competitiveness | high | high | — |