Advertising benchmark comparison for 2026
Online retail and shopping - typically lower CPA due to shorter sales cycles
Medical services and products - compliance considerations required
| Metric | E-commerce | Healthcare | Difference |
|---|---|---|---|
| Cost Per Acquisition | $45.27 | $65.00 | $19.73 (-30%) |
| Cost Per Thousand Impressions | $8.50 | $14.00 | $5.50 (-39%) |
| Cost Per Click | $1.20 | $2.62 | $1.42 (-54%) |
| Conversion Rate | 2.86% | 3.36% | -0.50% |
| Competitiveness | high | medium | — |