E-commerce vs Real Estate — CPC: $1.30 vs $3.22 • CPM: $9.00 vs $10.50 • CPA: $48.00 vs $102.51. 2026 advertising benchmarks.
Online retail and shopping - typically lower CPA due to shorter sales cycles
Property sales and rentals - local targeting is crucial
| Metric | E-commerce | Real Estate | Difference |
|---|---|---|---|
| Cost Per Acquisition | $48.00 | $102.51 | $54.51 (-53%) |
| Cost Per Thousand Impressions | $9.00 | $10.50 | $1.50 (-14%) |
| Cost Per Click | $1.30 | $3.22 | $1.92 (-60%) |
| Conversion Rate | 4.01% | 3.70% | +0.31% |
| Competitiveness | high | medium | — |