Online retail and shopping - typically lower CPA due to shorter sales cycles
Property sales and rentals - local targeting is crucial
| Metric | E-commerce | Real Estate | Difference |
|---|---|---|---|
| Cost Per Acquisition | $45.27 | $55.00 | $9.73 (-18%) |
| Cost Per Thousand Impressions | $8.50 | $10.00 | $1.50 (-15%) |
| Cost Per Click | $1.20 | $2.00 | $0.80 (-40%) |
| Conversion Rate | 2.86% | 2.47% | +0.39% |
| Competitiveness | high | medium | — |