E-commerce vs Retail — CPC: $1.30 vs $2.27 • CPM: $9.00 vs $7.50 • CPA: $48.00 vs $44.26. 2026 advertising benchmarks.
Online retail and shopping - typically lower CPA due to shorter sales cycles
Physical retail stores - often combines online and offline tracking
| Metric | E-commerce | Retail | Difference |
|---|---|---|---|
| Cost Per Acquisition | $48.00 | $44.26 | +$3.74 (+8%) |
| Cost Per Thousand Impressions | $9.00 | $7.50 | +$1.50 (+20%) |
| Cost Per Click | $1.30 | $2.27 | $0.97 (-43%) |
| Conversion Rate | 4.01% | 6.01% | -2.00% |
| Competitiveness | high | high | — |