Online retail and shopping - typically lower CPA due to shorter sales cycles
Physical retail stores - often combines online and offline tracking
| Metric | E-commerce | Retail | Difference |
|---|---|---|---|
| Cost Per Acquisition | $45.27 | $38.00 | +$7.27 (+19%) |
| Cost Per Thousand Impressions | $8.50 | $7.00 | +$1.50 (+21%) |
| Cost Per Click | $1.20 | $1.05 | +$0.15 (+14%) |
| Conversion Rate | 2.86% | 3.17% | -0.31% |
| Competitiveness | high | high | — |