Google Ads PPC averages $5.42 CPC and N/A CPM. OTT (Over-The-Top) averages N/A CPC and $28.00 CPM. Analysis for E-commerce in 2026.
Search advertising on Google - pay per click on search results
Connected TV and streaming platforms (Hulu, Roku, etc.)
| Feature | Google Ads PPC | OTT (Over-The-Top) |
|---|---|---|
| Cost Per Click (CPC) | $5.42 | N/A |
| Cost Per Thousand Impressions (CPM) | N/A | $28.00 |
| Pricing Tier | high | high |