Google Ads PPC VS YouTube Ads

Complete cost comparison and performance analysis for 2026

Quick Comparison Detailed Analysis

Quick Comparison

Google Ads PPC

Search advertising on Google - pay per click on search results

CPC
$2.69
CPM
N/A
Best For:
High intent searches Local businesses E-commerce
Pricing: high

YouTube Ads

Video advertising on YouTube - skippable and non-skippable

CPC
N/A
CPM
$6.00
Best For:
Video tutorials Product demos Long-form content
Pricing: low

Side-by-Side Comparison

Feature Google Ads PPC YouTube Ads
Cost Per Click (CPC) $2.69 N/A
Cost Per Thousand Impressions (CPM) N/A $6.00
Pricing Tier high low

When to Use Each Platform

Choose Google Ads PPC If:

  • You're targeting high intent searches
  • You're targeting local businesses
  • You're targeting e-commerce

Choose YouTube Ads If:

  • You're targeting video tutorials
  • You're targeting product demos
  • You're targeting long-form content

Calculate Your Costs

CPM Calculator

Calculate your cost per thousand impressions

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CPC Calculator

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ROAS Calculator

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Google Ads PPC vs OTT (Over-The-Top)

Data last updated: January 17, 2026