Performance analysis and cost benchmarks for 2026
Google Ads PPC is ranked #2 for Education businesses.
Search advertising on Google - pay per click on search results
Schools, online courses, and training programs
| Metric | Google Ads PPC | Education Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $2.69 | $2.40 | Above Average |
| Pricing Tier | high | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Video advertising on YouTube - skippable and non-skippable