Performance analysis and cost benchmarks for 2026
Meta Ads is the #1 recommended platform for Education businesses.
Facebook and Instagram advertising - highly targetable social ads
Schools, online courses, and training programs
| Metric | Meta Ads | Education Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $0.97 | $2.40 | Below Average |
| Cost Per Thousand (CPM) | $7.19 | $12.00 | Below Average |
| Pricing Tier | low | high competition | — |
Search advertising on Google - pay per click on search results
Video advertising on YouTube - skippable and non-skippable