Performance analysis and cost benchmarks for 2026
YouTube Ads is ranked #3 for Education businesses.
Video advertising on YouTube - skippable and non-skippable
Schools, online courses, and training programs
| Metric | YouTube Ads | Education Average | Assessment |
|---|---|---|---|
| Cost Per Thousand (CPM) | $6.00 | $12.00 | Below Average |
| Pricing Tier | low | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Search advertising on Google - pay per click on search results