Performance analysis and cost benchmarks for 2026
Google Ads PPC is ranked #2 for Real Estate businesses.
Search advertising on Google - pay per click on search results
Property sales and rentals - local targeting is crucial
| Metric | Google Ads PPC | Real Estate Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $2.69 | $2.00 | Above Average |
| Pricing Tier | high | medium competition | — |
Facebook and Instagram advertising - highly targetable social ads
Display advertising across Google's network of partner sites