Ranked #2 platform for Real Estate. Google Ads PPC averages $5.42 CPC — 2026 analysis.
Google Ads PPC is ranked #2 for Real Estate businesses.
Search advertising on Google - pay per click on search results
Property sales and rentals - local targeting is crucial
| Metric | Google Ads PPC | Real Estate Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $5.42 | $3.22 | Above Average |
| Pricing Tier | high | medium competition | — |
Facebook and Instagram advertising - highly targetable social ads
Display advertising across Google's network of partner sites