Performance analysis and cost benchmarks for 2026
Google Display Network is ranked #3 for Real Estate businesses.
Display advertising across Google's network of partner sites
Property sales and rentals - local targeting is crucial
| Metric | Google Display Network | Real Estate Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $0.63 | $2.00 | Below Average |
| Cost Per Thousand (CPM) | $2.80 | $10.00 | Below Average |
| Pricing Tier | low | medium competition | — |
Facebook and Instagram advertising - highly targetable social ads
Search advertising on Google - pay per click on search results