Performance analysis and cost benchmarks for 2026
Meta Ads is the #1 recommended platform for Real Estate businesses.
Facebook and Instagram advertising - highly targetable social ads
Property sales and rentals - local targeting is crucial
| Metric | Meta Ads | Real Estate Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $0.97 | $2.00 | Below Average |
| Cost Per Thousand (CPM) | $7.19 | $10.00 | Below Average |
| Pricing Tier | low | medium competition | — |
Search advertising on Google - pay per click on search results
Display advertising across Google's network of partner sites