Google Display Network VS Pre-Roll Video

Google Display Network averages $0.63 CPC and $2.80 CPM. Pre-Roll Video averages N/A CPC and $15.00 CPM. Analysis for Finance in 2026.

Quick Comparison Detailed Analysis

Quick Comparison

Google Display Network

Display advertising across Google's network of partner sites

CPC
$0.63
CPM
$2.80
Lower Cost
Best For:
Brand awareness Remarketing Visual products
Pricing: low

Pre-Roll Video

Video ads that play before online content

CPC
N/A
CPM
$15.00
Best For:
Video content Brand storytelling Engagement
Pricing: medium

Side-by-Side Comparison

Feature Google Display Network Pre-Roll Video
Cost Per Click (CPC) $0.63 N/A
Cost Per Thousand Impressions (CPM) $2.80 $15.00
Pricing Tier low medium

When to Use Each Platform

Choose Google Display Network If:

  • You're targeting brand awareness
  • You're targeting remarketing
  • You're targeting visual products
  • You want lower cost per thousand impressions ($2.80 vs $15.00)

Choose Pre-Roll Video If:

  • You're targeting video content
  • You're targeting brand storytelling
  • You're targeting engagement

Calculate Your Costs

CPM Calculator

Calculate your cost per thousand impressions

Use Calculator

CPC Calculator

Calculate your cost per click

Use Calculator

ROAS Calculator

Calculate your return on ad spend

Use Calculator

CTR Calculator

Calculate your click-through rate

Use Calculator

Conversion Rate Calculator

Calculate your visitor-to-conversion rate

Use Calculator

Break-Even ROAS

Find your minimum profitable ROAS

Use Calculator

Related Comparisons

Google Display Network vs Google Ads PPC

Google Display Network vs Bing Ads PPC

Google Display Network vs OTT (Over-The-Top)

Data last updated: April 1, 2026