Google Display Network VS Pre-Roll Video

Google Display Network averages $0.75 CPC and $3.50 CPM. Pre-Roll Video averages N/A CPC and $15.00 CPM. Analysis for Real Estate in 2026.

Quick Comparison Detailed Analysis

Quick Comparison

Google Display Network

Display advertising across Google's network of partner sites

CPC
$0.75
CPM
$3.50
Lower Cost
Best For:
Brand awareness Remarketing Visual products
Pricing: low

Pre-Roll Video

Video ads that play before online content

CPC
N/A
CPM
$15.00
Best For:
Video content Brand storytelling Engagement
Pricing: medium

Side-by-Side Comparison

Feature Google Display Network Pre-Roll Video
Cost Per Click (CPC) $0.75 N/A
Cost Per Thousand Impressions (CPM) $3.50 $15.00
Pricing Tier low medium

When to Use Each Platform

Choose Google Display Network If:

  • You're targeting brand awareness
  • You're targeting remarketing
  • You're targeting visual products
  • You want lower cost per thousand impressions ($3.50 vs $15.00)

Choose Pre-Roll Video If:

  • You're targeting video content
  • You're targeting brand storytelling
  • You're targeting engagement

Calculate Your Costs

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CPC Calculator

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ROAS Calculator

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CTR Calculator

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Conversion Rate Calculator

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Break-Even ROAS

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Data last updated: July 1, 2026