Google Display Network averages $0.63 CPC and $2.80 CPM. Programmatic Display averages $0.50 CPC and $2.50 CPM. Analysis for Education in 2026.
Display advertising across Google's network of partner sites
Automated display ad buying across multiple exchanges
| Feature | Google Display Network | Programmatic Display |
|---|---|---|
| Cost Per Click (CPC) | $0.63 | $0.50 |
| Cost Per Thousand Impressions (CPM) | $2.80 | $2.50 |
| Pricing Tier | low | low |