Performance analysis and cost benchmarks for 2026
Google Display Network is ranked #2 for Retail businesses.
Display advertising across Google's network of partner sites
Physical retail stores - often combines online and offline tracking
| Metric | Google Display Network | Retail Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $0.63 | $1.05 | Below Average |
| Cost Per Thousand (CPM) | $2.80 | $7.00 | Below Average |
| Pricing Tier | low | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Automated display ad buying across multiple exchanges