Ranked #2 platform for Retail. Google Display Network averages $0.75 CPC / $3.50 CPM — 2026 analysis.
Google Display Network is ranked #2 for Retail businesses.
Display advertising across Google's network of partner sites
Physical retail stores - often combines online and offline tracking
| Metric | Google Display Network | Retail Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $0.75 | $2.27 | Below Average |
| Cost Per Thousand (CPM) | $3.50 | $7.50 | Below Average |
| Pricing Tier | low | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Automated display ad buying across multiple exchanges