Performance analysis and cost benchmarks for 2026
Meta Ads is the #1 recommended platform for Retail businesses.
Facebook and Instagram advertising - highly targetable social ads
Physical retail stores - often combines online and offline tracking
| Metric | Meta Ads | Retail Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $0.97 | $1.05 | Below Average |
| Cost Per Thousand (CPM) | $7.19 | $7.00 | Above Average |
| Pricing Tier | low | high competition | — |
Display advertising across Google's network of partner sites
Automated display ad buying across multiple exchanges