Performance analysis and cost benchmarks for 2026
Programmatic Display is ranked #3 for Retail businesses.
Automated display ad buying across multiple exchanges
Physical retail stores - often combines online and offline tracking
| Metric | Programmatic Display | Retail Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $0.50 | $1.05 | Below Average |
| Cost Per Thousand (CPM) | $2.50 | $7.00 | Below Average |
| Pricing Tier | low | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Display advertising across Google's network of partner sites