Ranked #3 platform for Retail. Programmatic Display averages $0.55 CPC / $2.75 CPM — 2026 analysis.
Programmatic Display is ranked #3 for Retail businesses.
Automated display ad buying across multiple exchanges
Physical retail stores - often combines online and offline tracking
| Metric | Programmatic Display | Retail Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $0.55 | $2.27 | Below Average |
| Cost Per Thousand (CPM) | $2.75 | $7.50 | Below Average |
| Pricing Tier | low | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Display advertising across Google's network of partner sites