Meta Ads is not among the top recommended platforms for B2B.
Facebook and Instagram advertising - highly targetable social ads
Business-to-business services - higher CPA due to longer sales cycles
| Metric | Meta Ads | B2B Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $0.97 | $3.33 | Below Average |
| Cost Per Thousand (CPM) | $7.19 | $15.00 | Below Average |
| Pricing Tier | low | medium competition | — |
B2B professional network advertising - premium pricing
Search advertising on Google - pay per click on search results
Automated display ad buying across multiple exchanges