Performance analysis and cost benchmarks for 2026
OTT (Over-The-Top) is not among the top recommended platforms for B2B.
Connected TV and streaming platforms (Hulu, Roku, etc.)
Business-to-business services - higher CPA due to longer sales cycles
| Metric | OTT (Over-The-Top) | B2B Average | Assessment |
|---|---|---|---|
| Cost Per Thousand (CPM) | $25.00 | $15.00 | Above Average |
| Pricing Tier | high | medium competition | — |
B2B professional network advertising - premium pricing
Search advertising on Google - pay per click on search results
Automated display ad buying across multiple exchanges