Performance analysis and cost benchmarks for 2026
OTT (Over-The-Top) is not among the top recommended platforms for E-commerce.
Connected TV and streaming platforms (Hulu, Roku, etc.)
Online retail and shopping - typically lower CPA due to shorter sales cycles
| Metric | OTT (Over-The-Top) | E-commerce Average | Assessment |
|---|---|---|---|
| Cost Per Thousand (CPM) | $25.00 | $8.50 | Above Average |
| Pricing Tier | high | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Search advertising on Google - pay per click on search results
Display advertising across Google's network of partner sites