Performance analysis and cost benchmarks for 2026
OTT (Over-The-Top) is not among the top recommended platforms for Finance.
Connected TV and streaming platforms (Hulu, Roku, etc.)
Banking, loans, insurance - highly regulated and competitive
| Metric | OTT (Over-The-Top) | Finance Average | Assessment |
|---|---|---|---|
| Cost Per Thousand (CPM) | $25.00 | $18.00 | Above Average |
| Pricing Tier | high | high competition | — |
Search advertising on Google - pay per click on search results
B2B professional network advertising - premium pricing
Automated display ad buying across multiple exchanges