Performance analysis and cost benchmarks for 2026
OTT (Over-The-Top) is not among the top recommended platforms for Tech/SaaS.
Connected TV and streaming platforms (Hulu, Roku, etc.)
Software and technology services - emphasis on free trials and demos
| Metric | OTT (Over-The-Top) | Tech/SaaS Average | Assessment |
|---|---|---|---|
| Cost Per Thousand (CPM) | $25.00 | $16.00 | Above Average |
| Pricing Tier | high | high competition | — |
B2B professional network advertising - premium pricing
Search advertising on Google - pay per click on search results
Facebook and Instagram advertising - highly targetable social ads