Performance analysis and cost benchmarks for 2026
Programmatic Display is not among the top recommended platforms for Tech/SaaS.
Automated display ad buying across multiple exchanges
Software and technology services - emphasis on free trials and demos
| Metric | Programmatic Display | Tech/SaaS Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $0.50 | $3.10 | Below Average |
| Cost Per Thousand (CPM) | $2.50 | $16.00 | Below Average |
| Pricing Tier | low | high competition | — |
B2B professional network advertising - premium pricing
Search advertising on Google - pay per click on search results
Facebook and Instagram advertising - highly targetable social ads