Performance analysis and cost benchmarks for 2026
Streaming Audio is not among the top recommended platforms for Tech/SaaS.
Spotify, Pandora, and other audio streaming platforms
Software and technology services - emphasis on free trials and demos
| Metric | Streaming Audio | Tech/SaaS Average | Assessment |
|---|---|---|---|
| Cost Per Thousand (CPM) | $18.00 | $16.00 | Above Average |
| Pricing Tier | medium | high competition | — |
B2B professional network advertising - premium pricing
Search advertising on Google - pay per click on search results
Facebook and Instagram advertising - highly targetable social ads