Performance analysis and cost benchmarks for 2026
TikTok Ads is not among the top recommended platforms for E-commerce.
Short-form video advertising on TikTok
Online retail and shopping - typically lower CPA due to shorter sales cycles
| Metric | TikTok Ads | E-commerce Average | Assessment |
|---|---|---|---|
| Cost Per Thousand (CPM) | $10.00 | $8.50 | Above Average |
| Pricing Tier | medium | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Search advertising on Google - pay per click on search results
Display advertising across Google's network of partner sites