Performance analysis and cost benchmarks for 2026
Bing Ads PPC is not among the top recommended platforms for Education.
Search advertising on Bing - often lower cost than Google
Schools, online courses, and training programs
| Metric | Bing Ads PPC | Education Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $1.54 | $2.40 | Below Average |
| Pricing Tier | medium | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Search advertising on Google - pay per click on search results
Video advertising on YouTube - skippable and non-skippable